Salesforce SFA — field-sales transformation across 13 states
Priyagold · Business lead & analystA general-trade field force running on paper and phone calls, with distributor and territory records scattered across regional spreadsheets in as many formats as there were regions.
Business lead for the implementation end to end — requirements, solution design, UAT, change requests and go-live. Separately owned the master-data migration: wrote the data standard the programme now runs on, built an AI-assisted validation pipeline to test every state file against it, and ran the correction cycle with regional teams until the files cleared.
Live across 13 states at 95%+ data readiness on upload, followed by post-go-live adoption, residual migration and change management.



